top of page
The Values
We are proud to share that all our cotton clothing is once again GOTS certified. This means our entire production process—from organic farming to final product—meets the highest global standards for sustainability and social responsibility. We avoid harmful chemicals, reduce water use, manage waste responsibly, and ensure fair, safe working conditions.
The Story
Maxomorra was founded in 2008 by Johan Ström with a mission to create fun, colorful, and sustainable clothing that kids love and parents trust. Rooted in Swedish values, we use only GOTS-certified organic cotton and design bold, playful prints inspired by everyday life.
We were the first brand in Sweden to receive GOTS certification and have proudly maintained it since 2012. For over a decade, we've supported positive change in the textile industry, developing hand-in-hand with our trusted production partner in India.
Our focus is on colorful clothing for children aged 0–10 years—a formula that has proven to be both joyful and successful.
We were the first brand in Sweden to receive GOTS certification and have proudly maintained it since 2012. For over a decade, we've supported positive change in the textile industry, developing hand-in-hand with our trusted production partner in India.
Our focus is on colorful clothing for children aged 0–10 years—a formula that has proven to be both joyful and successful.
The Factory
We have been working with CMV Global Clothing since 2009. Just one year after I started the company, Mr. Prakash decided to open his own factory—and from the very beginning, we chose to grow and build the journey together.
The Sustainability
GOTS stands for the Global Organic Textile Standard—the world’s leading certification for organic textiles. It ensures that every step of the production process meets strict criteria for environmental care and social responsibility. From organic farming to final stitching, GOTS prohibits harmful chemicals, requires fair working conditions, and promotes sustainable manufacturing.
Maxomorra has been GOTS-certified since 2012, but our commitment started even earlier. Since launching in 2008, we’ve only used GOTS-certified organic cotton. In fact, we were the first GOTS-certified brand in the Nordic countries—and we’re proud to still lead by example today. All of our suppliers and their sub-suppliers are GOTS-certified, ensuring full transparency, ethical production, and safe, skin-friendly garments for children.
When you choose Maxomorra, you’re not just choosing fun, colorful clothes—you’re choosing a better way of doing fashion, for the planet and the people who make it.
Maxomorra has been GOTS-certified since 2012, but our commitment started even earlier. Since launching in 2008, we’ve only used GOTS-certified organic cotton. In fact, we were the first GOTS-certified brand in the Nordic countries—and we’re proud to still lead by example today. All of our suppliers and their sub-suppliers are GOTS-certified, ensuring full transparency, ethical production, and safe, skin-friendly garments for children.
When you choose Maxomorra, you’re not just choosing fun, colorful clothes—you’re choosing a better way of doing fashion, for the planet and the people who make it.
Cement Truck
Bold, bright, and built for fun—our Cement Truck print brings the excitement of the construction site to everyday wear. With its clean graphic style and cheerful energy, this design captures the joy of movement and discovery. Made from soft organic cotton, it’s a playful nod to childhood curiosity—perfect for little adventurers with big imaginations.
The Award
In 2021, we received the BRONZE award at the Junior Design Awards presented by the UK-based Junior Magazine. This is the first time we have entered this prestigious award, and we feel incredibly proud to be part of it with our SS21 Pick & Mix Collection amongst a number of other wonderful and sustainable brands.
"Our judges loved this bright and beautiful clothing company that specialises in eye-catching, retro style prints on soft cotton separates. The panel was excited to hear that this company have been committed to eco-friendly and sustainable production since they first began in 2008 and have been GOTS-certified for almost a decade – a huge achievement! The fun, uplifting prints and fantastic quality of these garments scored highly with our team of experts who all felt the brand’s strong core values, which put the planet and people’s wellbeing, first were a fantastic example of how to create a kind and responsible fashion label."
"Love the 70s scandi vibe! Fun bright prints that little kids will love. Really fun to combine patterns for a visual overload!"
Leonie Freeman, Children’s fashion and lifestyle photographer
"Big bold designs with consciousness and heart!"
Yvadney Davis, Children’s stylist
"Our judges loved this bright and beautiful clothing company that specialises in eye-catching, retro style prints on soft cotton separates. The panel was excited to hear that this company have been committed to eco-friendly and sustainable production since they first began in 2008 and have been GOTS-certified for almost a decade – a huge achievement! The fun, uplifting prints and fantastic quality of these garments scored highly with our team of experts who all felt the brand’s strong core values, which put the planet and people’s wellbeing, first were a fantastic example of how to create a kind and responsible fashion label."
"Love the 70s scandi vibe! Fun bright prints that little kids will love. Really fun to combine patterns for a visual overload!"
Leonie Freeman, Children’s fashion and lifestyle photographer
"Big bold designs with consciousness and heart!"
Yvadney Davis, Children’s stylist
bottom of page