We’ve got to admit it: we love to proud ourselves of the fact that we are a Swedish brand. In fact, we love to share a piece of our culture whenever we can. Sometimes that’s a little more subtle, for example in our choice of colours. On other occasions, it might be a little more obvious, such as through our Swedish-inspired prints.

 

For this season, we wanted to introduce you to another piece of Swedish culture: Lösgodis. Lösgodis, or bulk confectionery in English, is arguably one of the sweetest highlights for both little and tall. As a child, hardly anything is more exciting than being at the pick-and-mix candy aisle, filled to the brim with all the sweets you could ever dream of.

 

Armed with an empty paper bag, the flavourful adventure may begin. From delightful classics that you are sure will bring you comfort and joy to venturing down the path of the unknown, giving new tastes and flavours a try. And before long, those may become your new favourites!

​

With our Spring and Summer 2021 collection, we are handing you an empty paper bag to pick and mix whatever flavourful prints your heart desires. And for the pet lovers out there, you might be pleased to discover that we’ve even got some matching treats for your dog! Which flavours are you going to give a try?