FAQ | Maxomorra

FAQs

How exciting! We always recommend to pre-wash our clothing before any use in order to keep all the colours happy and bright. Sometimes, certain colours can be a little more prone to bleeding when water is spilled on unwashed clothing. However, there’s absolutely no need to worry as all of our dyes are fully GOTS-approved so there is not a single trace of nasties or harsh chemicals to be found. To prevent any bleeding from happening, simply pop your garment in your washing machine at 40°C and wash with similar colours. After that, your Maxomorra item should be fully bleed-proof and ready to be enjoyed for a long time to come!

Since the beginning, we’ve had four collections per year here at Maxomorra - one for spring, summer, autumn and winter, with roughly 12 prints each. However, in order to make things much easier in terms of production at our factory as well as for our dear Maxomorra stores, we decided at one point to split each collection into two releases, hence our A and B drops. And we haven’t looked back since!

Unfortunately, we do not offer our clothing to customers in the US and Canada anymore. We know, we know! Frankly, we are just as disappointed as you are! It is a very big obstacle for us to keep track of all the different country-specific product safety regulations and labelling demand. Therefore, we have decided to offer our products to fewer selected markets, which sadly does not include the American and Canadian markets. We do keep our fingers crossed that, one day, we will find our way back to yours!

How lovely you would like to use our fabric for your creations! In order for you to use our craft kits commercially, we have one criteria that we ask you to respect. Your creation should not be comparable to any product in our own product range. Next to our clothing, this also includes our Maxomorra Goodies (tote bags, coin purses, bandanas, pencil cases, scrunchies). We have introduced our craft kits first and foremost for personal use and to encourage creative family projects. If you are in doubt whether or not you can sell your item, please get in touch with us!

Sustainability

Glad you’re asking about this! In case you're new to the whole sustainability thing, GOTS is short for Global Organic Textile Standard and pretty much the highest all-around sustainable fashion standard there is. In order to receive a GOTS certificate, every single step in your whole supply chain, from sourcing your materials to production to all the processes in your warehouse, has to meet certain social and ecological criteria. The certificate has to be renewed every single year with requirements becoming increasingly stricter as time moves on. Back in 2012, we were amongst the first 5 fashion brands and first-ever childrenswear brand in Sweden to receive this certification and we were awarded our 9th GOTS certificate in a row in January 2021. You can read more about our sustainable practices here (javascript:void(0))and visit the GOTS Website (https://www.global-standard.org/)for more information.

All of our clothing is ethically made in our Maxomorra Factory in India. We have been working with CMV Global Clothings since the very start of our brand. As a GOTS certified and sustainable brand, we care a lot about our factory workers and make sure to provide a fair and decent work environment that everyone feels proud to be part of. You can have a look on our website here (javascript:void(0))for more information and some fun facts and also feel free to visit the website of the International Labour Organisation (https://www.ilo.org/global/standards/lang--en/index.htm)(ILO) to read about all the minimum social criteria we keep to.

As a brand that was founded on the principles of sustainability, we do not support the fast fashion philosophy - namely, low-quality items that are produced and sold rather cheaply. In fact, our goal is to be a reasonable alternative to fast fashion brands. We make sure that our clothes are produced ethically and are made to last, both in terms of quality and durability as well as timelessness. However, making fashion sustainable is a two-way street and requires conscious consumerism just as much. That, for instance, includes only purchasing new items when appropriate, looking for second-hand options, and taking good care of all the garments.