Fashion trends often refer to adult clothing, but of course, there are also trends when it comes to children's clothes and accessories. An overall trend is that consumers, in this case, parents, are becoming more aware of the consequences of their choices. As a result, many are opting for classic eco-friendly garments that will last, gender-neutral colours and functional children's clothes.
In terms of Swedish brands, they sure are making a name for themselves in children's fashion. Between minimalism and maximum fantasy, Swedish children's clothes tend to stand out for their inimitable style and vision of daring and playful colours and prints. Here are some trends that we can expect to see:
Eco-friendly and ethical clothing
The growing awareness of the impact we humans have on nature, society and ourselves as individuals is at the root of the new trend of organic children's clothing. This phenomenon is the same as organic milk or other organic products, only that it concerns children's clothing. So what makes children's clothing organic? As with other products that are called organic, it's all about the manufacturing process. In other words, in the case of children's clothing, it's about cotton production. If you can produce cotton without pesticides and according to certain other set standards, plus the cotton workers are treated fairly, then you can call your children's clothes organic.
Organic children's clothing has become fashionable because it's generally of a higher quality than ordinary children's clothing. In addition, they are non-toxic because no pesticides are used in their production, which means that they are more gentle on children's skin. And given that the workers are treated fairly, it gives a good feeling to buy this type of children's clothing. In Sweden, recycling is a serious business, and Swedish designers are committed to ecology and ethics. The choice of materials, non-use of chemical products, local production... The equation is simple: if the materials are of good quality, they are resistant, and the garment lasts longer. And if the garment is also kind to the planet and the textile workers, you are doing a good deed.
Fit, comfort and quality
Whether the clothing is colourful, pure or decorated with prints; the trend is that, fit, comfort, and quality remain the priority. Clothing is a companion that should enhance the children, allowing them to express all the energy and creativity they have within them. Of course, style is not forgotten since a garment can be functional and beautiful, with simple cuts mixed with chic details.
Print as a standard
Swedish children's clothes do not go unnoticed. On the menu are bright and cheerful prints, whimsical details with a touch of retro, accompanied by a quirky spirit. The garment should tell a story, and our clothing at Maxomorra is no exception: omnipresent stripes, Viking ships and fire trucks, naive motifs that make you smile such as different farm animals, not to mention that we also made prints our trademark, whether they are more discreet and contemporary, or bold and courageous. Interested in finding out more? Check out our gift guide for colourful baby clothes here.
Keep it Lagom
We've heard about it, but what is 'Lagom' again? Lagom is a Swedish word that means "neither too much nor too little", balanced, just enough, the right measure in short. This is a fundamental philosophy in line with the slow fashion trend. Lagom has an ethical and eco-friendly dimension too. In Sweden, nature is essential and everything is related to it: Swedes think about the environment as much as they scrutinise the brands and their production processes before buying. Fast fashion brands are avoided, and designers with cleaner materials are favoured! The idea is also to be happy with what one already has, to get rid of compulsive consumption reflexes, avoid buying clothes one doesn't need, and instead buy a nice piece that the child will wear more often.
The wear-and-tear society negatively impacts the environment, contributing to the fact that consumers today are much more climate-smart in their choices. This also applies to children's clothing. Instead of buying a bunch of cheap children's clothes every year, more parents are investing in a pair of good quality, classic children's clothes. These can last for many years and even be passed on to younger siblings or friends' children.
Gender-neutral colours and a unisex wardrobe
In many children's departments, there is still a clear colour division. For boys, blue dominates and pink is the colour of choice for girls. Dressing children according to gender has been around since the late 20th century, but more and more people are now choosing more gender-neutral colours. Of course, this does not mean that pink and blue clothing should be excluded completely, but the trend shows that more parents are choosing neutral colours such as beige, grey, white and red for their children. The trend also points to more parents choosing a unisex wardrobe for their children. The principle of the unisex wardrobe works on the same logic of durability: one line for all can be enough. The trend sees many designers who have designed a common wardrobe for girls and boys. Bye-bye, stereotypical colours and prints, right?
Functional and comfortable clothes
It's important to let children be children. Many people are becoming more aware of the fit of children's clothing and are opting for functional and comfortable children's clothes that allow children to play and romp. And sure, the design of children's clothing has varied over the years, but the focus was and is on comfortable clothing, which is well suited for children. So it makes sense to create clothes that are easy to move around in. In the end, there should be nothing uncomfortable, only soft parts that don't disturb children at play.