Fashion trends often refer to adult clothing, but of course, there are also trends when it comes to children's clothes and accessories. An overall trend is that consumers, in this case, parents, are becoming more aware of the consequences of their choices. As a result, many are opting for classic eco-friendly garments that will last, gender-neutral colours and functional children's clothes.
In terms of Swedish brands, they sure are making a name for themselves in children's fashion. Between minimalism and maximum fantasy, Swedish children's clothes tend to stand out for their inimitable style and vision of daring and playful colours and prints. Here are some trends that we can expect to see:
Eco-friendly and ethical clothing
The growing awareness of the impact we humans have on nature, society and ourselves as individuals is at the root of the new trend of organic children's clothing. This phenomenon is the same as organic milk or other organic products, only that it concerns children's clothing. So what makes children's clothing organic? As with other products that are called organic, it's all about the manufacturing process. In other words, in the case of children's clothing, it's about cotton production. If you can produce cotton without pesticides and according to certain other set standards, plus the cotton workers are treated fairly, then you can call your children's clothes organic.
Organic children's clothing has become fashionable because it's generally of a higher quality than ordinary children's clothing. In addition, they are non-toxic because no pesticides are used in their production, which means that they are more gentle on children's skin. And given that the workers are treated fairly, it gives a good feeling to buy this type of children's clothing. In Sweden, recycling is a serious business, and Swedish designers are committed to ecology and ethics. The choice of materials, non-use of chemical products, local production... The equation is simple: if the materials are of good quality, they are resistant, and the garment lasts longer. And if the garment is also kind to the planet and the textile workers, you are doing a good deed.
Fit, comfort and quality
Whether the clothing is colourful, pure or decorated with prints; the trend is that, fit, comfort, and quality remain the priority. Clothing is a companion that should enhance the children, allowing them to express all the energy and creativity they have within them. Of course, style is not forgotten since a garment can be functional and beautiful, with simple cuts mixed with chic details.
Print as a standard
Swedish children's clothes do not go unnoticed. On the menu are bright and cheerful prints, whimsical details with a touch of retro, accompanied by a quirky spirit. The garment should tell a story, and our clothing at Maxomorra is no exception: omnipresent stripes, Viking ships and fire trucks, naive motifs that make you smile such as different farm animals, not to mention that we also made prints our trademark, whether they are more discreet and contemporary, or bold and courageous. Interested in finding out more? Check out our gift guide for colourful baby clothes here.